BRAND STORY

ABHIMAA

In an era where modernization often overshadows tradition, ABHIMAA was born to bridge the gap between heritage and contemporary fashion. Founded by Hemant International, ABHIMAA is a celebration of India’s rich artistic legacy, reimagined for the modern woman.

Crafted for Every Generation

At ABHIMAA, every piece reflects a delicate balance between age-old artistry and modern design sensibilities. From hand-embroidered fabrics to machine-crafted patterns, we honour craftsmanship in every form, ensuring that tradition remains relevant in today’s world.

The Modern Heritage Enthusiasts – Younger Indian women who love blending Western styles with Indian craftsmanship, such as Jaipuri prints on contemporary coord sets or Chikankari embroidery on fusion silhouettes.

Every thread at ABHIMAA tells a story—of tradition, craftsmanship, and timeless beauty. Whether you’re embracing classic Indian elegance or experimenting with modern silhouettes, ABHIMAA is here to help you wear your heritage with pride.